Skip to content

Category: art and design

Psychology of Color

I was reading something the other day that mentioned the psychology of color and it reminded me I’d kind of forgotten the tenants behind the subject. So first off psychology of color is the science of how color affects human behavior. It’s a branch of the broader field of behavioral psychology. Color influences perception which influences behavior. There have been studies which show people respond to red or yellow-colored pills working better as stimulants and blue or green -colored pills working better as depressants. Color does plays a role in how we associate… Read more Psychology of Color